King Salman Park - Saudi Arabia
King Salman Park is set to be the world's largest urban park, covering over 16 square kilometers in the heart of Riyadh. It's one of the city's four mega-projects under Saudi Vision 2030, featuring vast green spaces, cultural facilities, and diverse recreational options.
We developed the first-of-its-kind attendance prediction tool to analyse visitor behaviour and forecast attendance, enhancing strategic planning and visitor experience management.
Ilmi Science Centre - Saudi Arabia
The Ilmi Science Discovery & Innovation Centre is a major initiative in Riyadh. It's set to be a fully accessible, interactive centre in Mohammed Bin Salman Nonprofit City, aiming to inspire young people and foster a culture of exploration and innovation.
We Delivered a comprehensive review and update of the visitor experience strategy, attendance forecasts, and business model.
Also, we developed a commercial strategy with dynamic pricing and a full business plan to ensure long-term sustainability and growth.
Trojena - Saudi Arabia
​NEOM Mountain Organisation Chart, Active Destination Management, Approved Business and Master Plan, Property Model and Macro Model. Lake Business Case. General Proposition Work on the Sports Assets Enchanted Forest Drivers Club Ski Adventure Sports Family Entertainment Centre Water Adventure Centre: Business Model for the Aqua Park/Lake underpinned by benchmarking, component analysis, Experience Models, Market Models, Space, and Cost ModelsSki Village: looking at fun descent business case options to activate the area by the Ski Village
Sentosa Island - Singapore
Sentosa, a 500-hectare resort island in Singapore, underwent a master plan review in 2011 to enhance its development as a leading tourist destination. VisionXS contributed by evaluating operations from the visitor’s perspective, conducting market and psychographic analyses, and strengthening the business case for underperforming attractions at Imbiah Lookout following the launch of Universal Studios.
Global Village - Dubai​
Global Village prior to 2008 was a temporary facility. Vision worked with the management team to help make the facilities permanent by modeling the visitor experience and value for money for guests in order to support a business case.​
How Vision added value: We were able to use our experience model, X-Mod, to help filter the many possible ideas that were put forward into a coherent visitor experience. The project has gone on to be super successful and has been mirrored in other parts of the world.
Dubai Festival City​ - UAE
Vision XS was invited to be part of the master planning team to look at what the future might hold for one of Dubai’s older and most loved ‘supermall
How Vision added value: This was a complex modeling project and we were able to look into the future in terms of the decline in the retail mix and increasing leisure and city planning needs. The outcomes of our work are now being implemented putting this mall at the front of modern multi-use leisure/retail thinking.
Floride - Netherland​
What the project was: Supply of Business and Master Plan, Visitor Experience analysis, and strategy. Will be in permanent residence from April 2022.
How Vision added value: VisionXS has worked with the Floriade team to help develop a concept development plan for the whole site that will form a basic visitor experience roadmap for Masterplan development. We considered the aspects that will engage the visitors on an emotional and psychological level and developed a “visitor experience map” so that the experience is balanced across the site. Using the Vision expertise and psychographic database of what people need and what they like to experience during their leisure days out.
SS Great Britain​ - UK
Brunel’s SS Great Britain, a historic museum ship and major visitor attraction in Bristol Harbour, welcomes around 200,000 visitors annually. Vision conducted a comprehensive review of its operations from a visitor perspective, including market and psychographic analyses, business strategy development, and testing new experience concepts. Using its proprietary Visitor Experience Model (X-Mod), Vision recommended an updated income model and pricing strategy to enhance the visitor experience and financial performance.
Soccer City Johannesburg-South Africa
During the 2010 FIFA World Cup in South Africa, Soccer City hosted the tournament’s final and became the focal point of global attention. Vision collaborated with the architect to model the visitor experience, identifying the elements of a world-class stadium visit and addressing gaps in amenities such as restrooms, catering, and retail. Through psychographic analysis, Vision enhanced understanding of how environmental factors influence spectator behaviour, helping create a more engaging and memorable stadium atmosphere.
Smoky Lake County​-Canada
Vision developed a tourism destination investment strategy and action plan for Smoky Lake County in North Alberta, known as the Victoria District Economic Development Strategy. Through technical modeling, surveys, and stakeholder engagement, Vision created a plan centered on leveraging the success of the new Métis Crossing facility and establishing a tourist circulation route along the historic Victoria Trail and Iron Horse Road. Now in implementation, the $50+ million plan aims to expand the region’s tourism system, attract population growth, and reduce unemployment.
London Olympics 2012 - UK
Vision was commissioned to develop legacy plans for three venues from the 2012 London Olympic Games. The plans were successfully implemented, transforming the sites into thriving post-Games attractions. The White Water Canoeing Venue at Lee Valley stands out as the most successful, now operating as a combined elite athlete training center, fire training facility, and public white-water rafting experience with extensive food and beverage amenities.
Smoky Lake County- Portugal
The Fladgate Partnership, owner of some of Porto’s leading wine brands, developed World of Wine—a €100 million cultural complex transforming 30,000 square meters of historic port warehouses in Vila Nova de Gaia into a hub of experiences, restaurants, shops, and cultural spaces celebrating the region’s heritage. Vision was engaged to evaluate the project’s plans, ensuring alignment between the business model, visitor forecasts, revenue streams, and experience quality. By benchmarking assumptions and assessing visitor capacity and flow, Vision provided recommendations that enabled World of Wine to launch confidently in 2020 with a realistic target of 6% market penetration in its first year.