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Experience Model

Exceed customer expectations!

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Getting the visitor experience right is vital to the success of any attraction. At Vision we use psychographic data to model the experience being delivered against a visitor’s desire and expectation.

Quality visitor experiences attract a higher yield and attract more visitors

Our unique, scientific approach to evaluating and shaping the visitor experience is driven by proprietary modelling software X-MOD. The Experience Model (X-MOD) was built by social psychologists, scientists, and industry specialists with a huge amount of knowledge of trends, demographics, and years of involvement in the science behind visitor experience.

We know a visitor experience is a blend of place, infrastructure, services, and interpretation. X-MOD evaluates these key parameters as well as value for money, quality of the experience, psychological appeal for key markets and learning opportunities. The result is a value that summarises the strengths and weaknesses of the visitor experience on offer, along with analytical evidence to define, direct, and support a dynamic solution.

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With X-MOD we have the tools and data to benchmark your attraction performance against similar attractions locally, regionally, and nationally. X-MOD is a fundamental component of the 5 Model approach.

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