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The Economics of Emotions

Emotions are powerful forces, and they play a key role in an attraction’s economics.

Thursday 8th June, Trentham Gardens, Stoke-on-Trent

A thought-provoking day that will provide a fascinating insight into the significance of the emotional response to an experience, and the direct impact this has on business economics.  


The Link Between Emotions and Economics

An emotional experience generally includes three components, a subjective experience, a physiological response and a behavioural or expressive response and, when an experience does more than get under our skin it can have a profound impact on the organisation delivering the experience as well as on people’s lives.

We will explore this thinking in a theoretical, practical, and experiential way through a series of engaging talks and workshops.

As a day delegate you will explore the crucial links between the operation of a successful experience and the use of emotions. You will hear from three Keynote Speakers and a panel of operators who have excelled in using emotional components, as well as get involved in an activity to test and shape emotional experiences in real time.


Guest speakers include Dr Dean Burnett, neuroscientist and bestselling author, Juanita Marois, CEO, Métis Crossing, an award winning attraction that celebrates indigenous tourism and Simon Oaten, Partner at Deloitte, who will explore the economical benefits of an emotional response. Find out more about the speakers here.

When the day closes at 5pm there will be networking drinks until 6pm. At 7pm the Summer Garden Party will start with drinks, followed by a BBQ and entertainment. To attend the evening you will need to purchase a 24hour delegate ticket.

Ticket Types

There are two tickets available for this event. A day ticket will give you access to all the days content, on site at Trentham Gardens until 5pm. In the evening Vision will be hosting a Summer Garden Party. To attend the Summer Garden Party you will need a 24 hour delegate ticket. The party will start with a welcome drink at 7pm followed by a BBQ and entertainment until midnight. The dress code for the party is smart.


There is a Premier Inn hotel onsite at Trentham Gardens, should you wish to stay overnight, to book click here

Trentham Gardens
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